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Bill & Ted Bluebeam

At the end of 2010 and in to 2011, Bluebeam ran a marketing campaign which we referred to internally as “Bill & Ted Bluebeam.” Not the Excellent Adventure ones, but rather two AEC professionals that should’ve relied on Bluebeam Revu to help get their job done. This campaign was featured in such trade publications as Architectural Journal, Construction Specifier, DCD, and Engineers Australia. I was responsible for all design and illustration.

I illustrated them in the style of New Yorker cartoons.

I illustrated them in the style of New Yorker cartoons.

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The humor was dry, and a nod towards the everyday problems and situations the AEC audience found themselves in.

The humor was dry, and a nod towards the everyday problems and situations the AEC audience found themselves in.

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We even did a holiday e-card with the campaign to send to our users.

We even did a holiday e-card with the campaign to send to our users.

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