In the spring and summer of 2008, Bluebeam ran the PDF Revolution campaign. During that time, our marketing involved not only our key differentiators, but also general PDF education, as it was still a new concept to AEC. I was responsible for all design, and assets were created for print, digital, and web.
During the 6 months it ran, we told the story of breaking free from the status quo which, in our industry of PDF software, was Adobe Acrobat. They are symbolized by the large red ‘A’ and, ultimately, Bluebeam is victorious in the end.