Bluebeam ran The Mighty Bluebeam campaign throughout the first half of 2010. As tongue-in-cheek as it might have seemed, it resonated with our tightly knit user community, and everyone involved in it’s creation enjoyed the outcome. I was responsible for all design, creative direction, and illustration, with assets produced for print, digital, web, and physical collateral.
The Mighty Bluebeam campaign catered to problems and themes directly related to the AEC industry, and was featured in numerous trade publications such as Architectural Record, BD+C, Construction Executive, and Construction Specifier.
Utilizing the comic book theme and format, we produced several multi-paged assets to compliment our trade show presence. These were distributed as brochures and press kits. The content and imagery changed slightly per trade show.