Brian Gates Design
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Faces of Revu

All through 2011 to the start of 2012, Bluebeam ran the Faces of Revu campaign. It began as an “All gain, no pain” campaign, which was meant to bring some relate-able “no-nonsense” attitude our AEC users had. After just two short months we asked ourselves, why not just highlight our actual users, and from there the creative shifted slightly while keeping the tone the same. I was responsible for all design and creative direction for print and digital, and the ads were featured in publications such as Architect Magazine, BD+C, Building UK, Construction Executive, and ENR.

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A small way we tied the campaign to our trade show presence was producing a temporary tattoo based off the advertising.

A small way we tied the campaign to our trade show presence was producing a temporary tattoo based off the advertising.

After two months the campaign was shifted to profile “real” users. Until we could get photos of our customers, and their permission, I relied on stock photography.

After two months the campaign was shifted to profile “real” users. Until we could get photos of our customers, and their permission, I relied on stock photography.

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Customer participation can always be tricky, but we had some enthusiastic users that were ready and willing. And, once they started rolling in, we had almost too many to choose from.

Customer participation can always be tricky, but we had some enthusiastic users that were ready and willing. And, once they started rolling in, we had almost too many to choose from.

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Too many faces, not enough ads.

Too many faces, not enough ads.

The response to this campaign was amazing for Bluebeam — it showcased many of the qualities we loved about our users, and their willingness to share their AEC industry experience with the rest of the community.

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