Coinciding with the launch of Bluebeam Revu 10 and it’s new UI in 2012, Bluebeam rolled out the No Limits campaign. I was responsible for the design and creative direction for print, digital, and outdoor, and it was featured in publications such as The Architect, BD+C, Structural Engineering & Design, CE News, and Dwell.
We utilized this campaign for a “station domination” of the Mount Vernon Metrorail Station in Washington DC for AIA 2012. It featured nearly 70 pillar wraps, banners, floor graphics, and posters, for which I coordinated the design, production, and delivery.