Brian Gates Design
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Collaborate

Through the end of 2012 and in to 2013, Bluebeam focused its marketing on the collaborative features of it’s software product, Revu, and it’s newly launch mobile app, Revu for iPad. During this time, multiple campaigns were launched and I was responsible for all design and creative direction across print, digital, web, and outdoor.

The ads were featured in trade publications such as Architect Magazine and BD+C, and we also got billboard space along a major highway outside San Francisco.

The ads were featured in trade publications such as Architect Magazine and BD+C, and we also got billboard space along a major highway outside San Francisco.

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To coincide with Greenbuild 2012, we shifted direction of the campaign to be more focused on individual personas and their workflows.

To coincide with Greenbuild 2012, we shifted direction of the campaign to be more focused on individual personas and their workflows.

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For this update, we also took out ad space in Wired and Popular Mechanics. And, at Greenbuild 2012 in San Francisco, we did an outdoor "blitz" to advertise our presence.

For this update, we also took out ad space in Wired and Popular Mechanics. And, at Greenbuild 2012 in San Francisco, we did an outdoor "blitz" to advertise our presence.

Non-AEC specific publications such as Dwell, Wired, and Wall Street Journal got print and digital ads highlighting the iPad app.

Non-AEC specific publications such as Dwell, Wired, and Wall Street Journal got print and digital ads highlighting the iPad app.

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